Celebrating 147 years of connection
To commemorate AT&T's 147th birthday, we developed a 3D animation that brought its rich heritage and current initiatives to life.
Our approach
We began with a deep dive into AT&T's storied history, identifying key milestones and innovations that have defined its legacy. We deliberately selected elements that represent the past, present, and future, weaving them into a cohesive narrative.
The centerpiece of our animation is the iconic ampersand. Surrounding this, we included a vintage phone booth and candlestick phone, an ode to the company’s early days of communication. An orbiting satellite represents its ongoing support for groundbreaking technologies like direct-to-smartphone satellite service.
We included laptops and books to showcase AT&T’s commitment to bridging the digital divide, and a nod to its role in the first call from the moon.
