How do you keep 150k employees informed and engaged? By turning essential company updates into an experience worth watching.
Around the Globe trailer
My role
Led creative direction for comprehensive graphics package development, including wordmark, animations, transitions, and on-screen elements
Developed cohesive style guide ensuring consistent implementation across all episodes
Provided strategic guidance to editing team on asset usage and brand application
Our approach
Internal communications don't have to feel corporate. We developed a fresh, approachable visual language that maintains professionalism while feeling dynamic and engaging.
The key challenge was creating something distinctive while ensuring it functioned effectively within AT&T's established brand architecture.
Design system
We created a flexible visual toolkit that includes:
Distinctive wordmark with multiple colorways for versatility
Custom animated transitions
Branded lower thirds and overlay templates
On-screen bugs for different broadcast scenarios (live, location-specific)
Modular background elements for b-roll integration
Employee communications don’t have to feel corporate.
Holiday variation
For the year-end episodes, we created this playful variation of our opener, adding falling snow and winter elements while maintaining the show's core visual identity.
Our design system has evolved beyond powering regular episodes to support a diverse content lineup.
It now seamlessly delivers weekly newscasts, vodcasts, rapid-fire news updates, and quarterly earnings webcasts—where leadership shares critical updates with thousands of employees.