We brought dynamic content creators, including Danielle Robay, courtside to capture the electricity of March Madness through the lens of AT&T 5G and Samsung devices.

Our influencers delivered fans exclusive access to the tournament experience, conducting insider interviews and showcasing behind-the-scenes moments that put audiences at the heart of the action.

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We activated key influencers across LA and Miami to transform AT&T Customer Appreciation events into must-share moments. The campaign energized our social feeds by spotlighting the live experience, driving platform engagement, and turning a sweepstakes push into an organic celebration of AT&T customers.

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We partnered with leading creators to showcase how AT&T 5G technology powers their evolving careers in hosting, broadcasting, and content creation. Through authentic conversations, influencers brought to life the real-world impact of next-gen connectivity on modern creative workflows.

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We collaborated with acclaimed creative duo Anna Devís and Daniel Rueda to reimagine connectivity through their signature architectural storytelling. The artists crafted striking, minimalist compositions that transformed AT&T's network capabilities into playful visual moments, making technology feel magical ahead of the iPhone launch.

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We tapped workplace humor creator Corporate Natalie to turn the notorious "bad connection" excuse into a standout moment for AT&T Fiber. The campaign resonated with young professionals by turning relatable remote work struggles into a compelling case for reliable, high-speed internet, driving both laughs and consideration for AT&T Fiber's 5-gig speeds.

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