with a BIG vision
A small team
Social Lab began with the idea that an in-house creative team could meet the day-to-day needs of AT&T’s social team better than an external agency could.
Originally designed to fill the gaps left by external agencies, Social Lab quickly proved to be more than just a supplement—it was a comprehensive solution.
With full control over our creative processes from concepting to execution, we streamlined operations, eliminated unnecessary layers of communication, and saved millions in creative spend.
Building the Team
At the core of Social Lab's initial setup was a small but agile team, each member bringing a unique set of skills to the table.
This lean team structure, combined with our multifaceted skill sets, allowed us to maximize creativity and adaptability.
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The orchestrator of the team, ensuring all projects stayed on track and liaising with internal partners.
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A creative powerhouse, capable of crafting engaging graphics and bringing stories to life through animations.
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A wordsmith with a knack for compelling storytelling, a background in marketing, as well television and music production.
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A visual storyteller with the added skills of stop-motion animation and photography.
Immediate ROI
After moving to an in-house model at the end of 2020, we saw an increase in the overall average KPIs during the first 3 months.
+12%
engagement rate
+28%
monthly impressions
+13%
overall sentiment
Our in-house model's success enabled strategic growth, with a focus on hiring multi-talented team members.
1 Director
3 Project Managers
3 Designers
1 Videographer/Editor
Social Lab delivered dynamic content that highlighted AT&T’s products, promotions, and sponsorship events, effectively enhancing brand engagement and expanding our reach.
Influencer Partnerships
As our creative capabilities expanded, Social Lab took on influencer partnerships, collaborating with brand-aligned creators to enhance our storytelling power.
We identified and activated the right voices at the right moments, optimizing each partnership to drive business goals while fostering authentic audience connections.
Notable Campaigns
NCAA March Madness & Final Four
Collision Conference
College Football Playoffs
NBA All-Star Weekend
AT&T Pebble Beach Pro Am
Samsung S-Series Launches