Connection Stories
To celebrate the power of connectivity, 'Connection Stories' brought to life impactful moments shared by AT&T employees. Through art and narration, these stories highlight the difference technology makes in people's lives.
In a campaign to highlight the profound impact of connection, we invited AT&T employees to share their most memorable stories of connectivity. From these, we selected the most touching tales and collaborated with artists to bring them to life through illustration, accompanied by voiceover narration. These stories were then transformed into four heartfelt videos, celebrating the difference that AT&T's services can make in people's lives.
Our Approach
A technician, while fixing a no-dial tone issue for an elderly customer, unknowingly becomes part of a special birthday celebration. As the phone lines come back to life, the customer receives a continuous stream of birthday calls, reminding the technician of the true value of staying connected.
A Call to Connect
An AT&T employee's son, stationed in Kuwait, witnesses the birth of his daughter via video chat, thanks to AT&T's connectivity. This technology enables him to remain a constant presence in his newborn's life, ensuring that she recognizes him immediately upon his return home.