Create & Connect

'Create and Connect' emerged from a vision to showcase how AT&T's 5G technology is democratizing content creation and empowering creators across different platforms and mediums. The project brought together established content creators, entrepreneurs, and media personalities to share their journeys and insights about how technology enables their work.

Strategic Vision

The core objective was to demonstrate 5G's real-world impact through authentic storytelling. Rather than focusing on technical specifications, we chose to highlight human stories that would resonate with aspiring creators and entrepreneurs. By featuring professionals who actively use this technology in their daily work - from live sports coverage to podcast production - we created relatable, practical examples of 5G's capabilities.

My Role

  • Shaped the project concept, aligning brand messaging with creator authenticity and strategic business goals

  • Led influencer selection, curating diverse voices that could speak authentically to 5G's impact on content creation

  • Provided real-time creative direction during production, ensuring compelling narratives while maintaining brand integrity

  • Orchestrated creative direction across all project touchpoints, from pre-production through final social deliverables

The Content Creators

  • Kazeem Famuyide

  • Danielle Robay

  • Tisha Alyn

  • Kelsey Davis

  • Jordan Harbinger

Panel Selection

We brought together creators who were actively pushing boundaries in different areas. Each creator offered unique insights into how they're using new technology to innovate in their field, creating natural touchpoints for different segments of our target audience.

Creative Direction

The project took shape through several strategic decisions:

Topic Focus

Discussions centered on:

  • Individual creator journeys

  • The evolution of content creation

  • How technology removes traditional barriers to entry

  • Real-world applications of 5G in content production

Format Selection

We opted for a roundtable discussion format to facilitate organic conversation and allow participants to build upon each other's insights.

Narrative Structure

The conversation progressed naturally from personal stories to practical applications, culminating in forward-looking insights about content creation's future.

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